To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Asia Sawicka as Anastasia IV poses for a photograph prior to a rehearsal of the Circus of Horrors' latest show Voodoo, ahead of Halloween, at the Wookey Hole Caves Theatre near Wells on October 19, 2017 in Somerset, England. (Photo by Matt Cardy/Getty Images)

A boy searches for coins thrown by Hindu devotees in river Yamuna where water levels have reduced drastically following hot weather in New Delhi, India, Monday, May 2, 2022. The Indian capital, like many other parts of South Asia, is in the midst of a record-shattering heatwave. (Photo by Manish Swarup/AP Photo)

Martina Maggio, Alice D'Amato, Lara Mori, Asia D'Amato, and Vanessa Ferrari of Team Italy pose in front of the rings during Women's Qualification on day two of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 25, 2021 in Tokyo, Japan. (Photo by Mike Blake/Reuters)

Health workers screen residents for COVID-19 symptoms at Dharavi, one of Asia's biggest slums, in Mumbai, India, Monday, August 3, 2020. India is the third hardest-hit country by the pandemic in the world after the United States and Brazil. (Photo by Rafiq Maqbool/AP Photo)