A young woman takes pictures of the city with her mobile phone, from the glass-floor observation platform, in the Oriental Pearl Tower, in the financial district of Shanghai, on May 9, 2019. (Photo by Hector Retamal/AFP Photo)

A model looks at her mobile phone backstage before Lenny Niemeyer show during Sao Paulo Fashion Week in Sao Paulo, Brazil, April 23, 2019. (Photo by Nacho Doce/Reuters)

A woman uses a phone near the scene where many people died and were injured in a stampede during a Halloween festival in Seoul, South Korea on October 30, 2022. (Photo by Kim Hong-ji/Reuters)

A mobile phone cover with a picture of Russian President Vladimir Putin and which reads “Mr President” is seen in this photo illustration taken a in hotel room in Kazan, Russia, July 30, 2015. He may be in charge of an economy in crisis, but if mobile phone covers and souvenir mugs are a barometer of popularity, Russian President Vladimir Putin need not fear for his political future. In fact, Moscow's annexation of Crimea from Ukraine last year has given the memorabilia makers even more material to glorify, sometimes wryly, a president whose image as a champion of Russian national interests in a hostile world is barely challenged in his own country. (Photo by Stefan Wermuth/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.