To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

A Chinese exhibitor checks lighting products at a booth during the China Import and Export Fair, also known as Canton Fair, in the southern Chinese city of Guangzhou October 15, 2015. Around two thirds of exporters at China's largest trade fair expect the slowdown in their markets to persist for at least six months, a Reuters poll has found, with the country expected to announce its slowest economic growth in decades early next week. (Photo by Bobby Yip/Reuters)

Attendees visit the Ford booth during Auto China 2018 show held in Beijing, China, Wednesday, April 25, 2018. Auto China 2018, the industry's biggest sales event this year, is overshadowed by mounting trade tensions between Beijing and U.S. President Donald Trump, who has threatened to hike tariffs on Chinese goods including automobiles in a dispute over technology policy. (Photo by Ng Han Guan/AP Photo)