As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

Thai officials inspect counterfeit watches before destroying them at Khlongluang Transportation Station in Pathumtani province, on the outskirts of Bangkok April 9, 2015. The counterfeit goods, which included piles of CDs, DVDs, handbags, clothes, brand name shoes, cell phones, caps, glasses, computers, cosmetics and watches are worth over 3.7 billion Thai baht ($ 115,790,901), according to local authorities. (Photo by Chaiwat Subprasom/Reuters)

For her book “Perfect Imperfection”, the Australian pet photographer Alex Cearns set out to capture the personalities of animals who adapt to their damaged or different bodies without complaint. Part of the proceeds from sales of Perfect Imperfection go to the Australian Animal Cancer Foundation. Here: “Bali Pip”. Bali street dog. Had the skin condition mange. (Photo by Alex Cearns/The Guardian)

Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

Karsten Thielker, a Pulitzer Prize-winning German photographer with The Associated Press who covered human suffering in conflict zones around the globe, has died at the age of 54. Thielker died on October 3 in Berlin of esophageal cancer, his wife Janna Ressel said. Here: A wounded Russian soldier, who has been evacuated with his comrades, weeps in a helicopter on his way out of Grozny on Friday, February 3, 1995, as the fighting in the Chechen capital continues. The massive Russian force that invaded Chechnya has taken very heavy losses against a small but determined guerrilla force. (Photo by Karsten Thielker/AP Photo/File)

“There are over 680 documented species of the sac fungus genus Ophiocordyceps, and one of the best known of these is Ophiocordyceps sinensis, colloquially known as caterpillar fungus. The fungus is known in Tibetan as yartsa gunbu or yatsa gunbu. O. sinensis is known in the West as a medicinal mushroom and its use has a long history in Traditional Chinese medicine as well as Traditional Tibetan medicine. The highly valuable fungus-caterpillar combination is hand-collected and is used as an aphrodisiac and as a treatment for a variety of ailments from fatigue to cancer”. – Wikipedia

Photo: Nomads dig for Chinese caterpillar fungus from a mountain May 25, 2007 in Guide County, Hainan Prefecture, Qinghai Province, China. Nomads can earn about 2,000 yuan to 5,000 yuan (about U.S. $260 to $653 ) through their work during the fifty-day Chinese caterpillar fungus gathering season. (Photo by China Photos/Getty Images)

Have you ever found something mesmerizing in the beautifully and intricately drawn visages of beasts? Damon Hellandbrand finds it to be true, which is the reason why he depicted each of the zodiac signs in a completely new light. Only their main characteristics remain, such as Cancer`s pincers and Scorpio`s stinger, while everything else was completely altered. Other zodiac signs are recognized by their prominent features, such as Gemini`s two heads, Libra`s symbol of balance that looks like two connected cages, and Sagittarius`s bow. Every picture, when looked at separately, resembles a concept art, taken from a video game. However, their combination forms a horrific, yet mystifying puzzle of Zodiac signs. (Photo by Damon Hellandbrand)