To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

In this November 11, 2017 photo, children dressed in traditional outfits play during the Azorean Culture Festival which celebrates the culture of the Azores, the Portuguese island chain in the mid-Atlantic, in Enseada de Brito, in Brazil's Santa Catarina southern state. “We have to make sure that our culture always stays alive, not let it die”, said Andre Cordeiro, who leads one of the singing and dancing groups that performed this year. “We are able to pass it on from generation to generation”. (Photo by Eraldo Peres/AP Photo)

In this April 28, 2015 file photo, heads of tuna on a cart are carried by a fish dealer after the day's auction at Tsukiji Wholesale Market in Tokyo. In one of the biggest of Japan's many New Year holiday rituals, early on Tuesday, January 5, 2016, Tokyo's Tsukiji market will auction off with much fanfare a huge, glistening tuna, likely destined for one of the big sushi chains. If all goes as planned, it will be the last such auction at 80-year-old Tsukiji. (Photo by Shuji Kajiyama/AP Photo)

In this Thursday, February 9, 2017 photo, a Bangladeshi boy pulls a rickshaw loaded with strips of leather at the highly polluted Hazaribagh tannery area in Dhaka, Bangladesh. Hazardous, heavily polluting tanneries with workers as young as 14 supplied leather to companies that make shoes and handbags for Western brands, a nonprofit group that investigates supply chains says. (Photo by A.M. Ahad/AP Photo)

A dancer from the Trisha Brown Dance Company performs during “Roof Piece” above the High Line park June 9, 2011 in New York City. Roof Piece (1971) consists of nine dancers performing improvised movement signals to each other in a chain on various rooftops overlooking the city. This presentation marked the first full performance of the piece since 1973. (Photo by Mario Tama/Getty Images)