To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

The Arizona Cardinals cheerleaders perform during the second half of an NFL football game against the Indianapolis Colts, Saturday, December 25, 2021, in Glendale, Ariz. (Photo by Ross D. Franklin/AP Photo)

Kaia Gerber walks the runway during the Moschino fashion show as part of Milan Fashion Week Fall/Winter 2020-2021 on February 20, 2020 in Milan, Italy. (Photo by Pietro D'Aprano/Getty Images)

Creators of Mini Cooper continue on with their innovative way of promoting their product. First, it was the huge cardboard boxes, which looked like packaging for full sized Mini Coopers, left all over Amsterdam. Now they’ve hired a famous artist Alexa Meade, who is known for making 3-D objects look as if they are 2-D paintings. For this project, Alexa had to fly to Japan, where she turned a whole Mini Cooper into a “drawing”. Even if you know that what you’re seeing on the picture are 3-D objects, your brain refuses to accept this, making you think that Alexa is standing near a sloppy picture of a Mini Cooper.