Francisco da Silva Vale, 61, cools off fish with ice produced on solar-powered ice machines at Vila Nova do Amana community in the Sustainable Development Reserve, in Amazonas state, Brazil, September 23, 2015. Three solar-powered machines, are producing about ninety kilos of ice per day, in a region with poor access to electric energy, which used to be produced only with diesel oil, in the Amazon rain forest. (Photo by Bruno Kelly/Reuters)

A pilot inflates his balloon before the 37th International Hot Air Balloon Week in Chateau-d'Oex, January 24, 2015. According to the organizers, over 80 balloons from 20 countries are participating in the ballooning event in the Swiss mountain resort. (Photo by Pierre Albouy/Reuters)

The Hot air balloon is flying at the Warsteiner International Hot Air Balloon Show in the Arnsberger Forest National Park on September 2, 2011 near Warstein, Germany. Approximately 200 hot air balloons are scheduled to take part in the nine-day event sponsored by the Warsteiner brewery. (Photo by Mathis Wienand/Getty Images)

Hot air balloons are prepared for a flight as others take off during an international hot air balloon festival at Maayan Harod National park in northern Israel September 30, 2015. (Photo by Baz Ratner/Reuters)

WOOTTON, UNITED KINGDOM - APRIL 07: Hot air balloons prepare to depart from Lydden Hill race circuit near Canterbury to take part in mass crossing of the Channel on April 7, 2011 in Wootton, England. 51 balloonists of various nationalities from across Europe took off from Kent making for Calais, France at about 7am. It is the first time a Guinness World Record bid has been made for "the largest group of hot air balloons to make the Channel crossing". (Photo by Oli Scarff/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A spring breaker takes a shot of tequila during a pool party at a hotel in Cancun March 8, 2015. Like previous Florida spring break hot spots Fort Lauderdale and Daytona Beach, Panama City Beach is facing a crisis of conscience over the trade-offs involved in hosting a binge for some 300,000 students who arrive through mid-April with coolers, beer funnels and credit cards. (Photo by Michael Spooneybarger/Reuters)