To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A Thai traffic security guard wears a Santa Claus costume as he directs the traffic on a street during Christmas celebrations outside a shopping mall in Bangkok, Thailand, 22 December 2015. The campaign of a shopping mall is held to celebrate the upcoming Christmas season and to attract shoppers. (Photo by Narong Sangnak/EPA)

A woman in a maid costume serves customers the Maid Coffee Shop in the Akihabara District October 23, 2005 in Tokyo, Japan. The Akihabara District is known as the world's biggest electrical appliance and equipment town, but recently this area has also became famous for having many shops delivering products and healing services by employees in the costume of maids and animation characters. Some popular shops include coffee, hair salon and massage shops where females deliver services dressed as maids. (Photo by Koichi Kamoshida/Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Birds made of recycled tires are displayed in a shop located on the Panamerican highway near Catarina town, May 7, 2015. Salazar recycles used tyres to make bird figurines and sofas to sell in his shop located on the Panamerican highway. (Photo by Oswaldo Rivas/Reuters)