The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

Professional conceptual category winner. Greetings from Mars, by Julien Mauve, France. Mauve says: “I have always wondered what it would be like to discover a totally different world ... and to photograph it for the first time as if I was Ansel Adams. So I came up with this project, which is about space exploration and discovery. But it’s also about our behavior in front of landscapes and how we create pictures that will share our personal story with the world”. (Photo by Julien Mauve)

A young woman looks at her smartphone sitting in front of a mannequin use to keep social distancing at a Chinese cuisine restaurant in Tokyo, Japan, 27 July 2020. Japan's total number of COVID-19 cases crossed the 30,000 line showing the new coronavirus pandemic is spreading across the country and not only in Tokyo and Osaka megalopolis. (Photo by Franck Robichon/EPA/EFE)

Indian Air Force (IAF) cadets march during a graduation parade at the Air Force Academy in Dundigal, on the outskirts of Hyderabad, India, Saturday, June 20, 2020. A total of 123 flight cadets including 19 women officers were commissioned as flying officers on Saturday on successful completion of their training, a press release said. (Photo by Mahesh Kumar A./AP Photo)

Flight attendants of Zhejiang Loong Airlines undergo rigorous posture training on March 14, 2022 in Hangzhou, Zhejiang Province of China. A total of 300 flight attendants received an etiquette training, including 13 courses for Hangzhou 2022 Asian Games, which will be held from Sept. 10 to 25, 2022 in Hangzhou. (Photo by Wang Gang/China News Service via Getty Images)

An array of colours dwarf visitors to the Rainbow Mountains in the Andes Cordillera in Peru in January 2023, which owes its colours to the minerals contained in the soil. The sulfur offers the yellow colour, iron oxide gives the red and copper sulfate is green. In total, it is made up of 14 different minerals. It was probably caused by weather and volcanic activity. (Photo by Guillaume Astruc/Naturagency/Solent News & Photo Agenc)

A bride from the Santa Marta slum takes a break after getting her makeup done before a group wedding in Rio de Janeiro December 17, 2014. A total of 16 couples took part in a mass wedding ceremony organized by the Police Peacekeeping Unit (UPP) as part of activities geared towards social enhancement of the slums. (Photo by Pilar Olivares/Reuters)

Elephants feast on fruits and vegetables during the elephant buffet prior to the start of the 2016 King's Cup Elephant Polo event in Bangkok, Thailand, 10 March 2016. The annual charity event, now in its 14th edition, runs until 13 March and will involve 18 elephants brought from tourist trekking camps in Pattaya as well as some unemployed in Surin. A total of 10 teams encompassing over 40 players will take part in the event directed at raising funds to improve the lives of elephants and elephant conservation. (Photo by Diego Azubel/EPA)