Shawn Layden, president and CEO of Sony Computer Entertainment America, addresses the audience during the Sony Playstation at E3 2015 news conference at the Los Angeles Sports Arena on Monday, June 15, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)

Just Dance 2017 performance at Ubisoft E3 2016 – Day 2 at the Los Angeles Convention Center on Tuesday, June 14, 2016, in Los Angeles. (Photo by Dan Steinberg/Invision for Ubisoft/AP Images)

A man dressed as Mr. Destructoid checks his mobile phone while gamers play a game at the 2014 Electronic Entertainment Expo, known as E3, in Los Angeles, June 10, 2014. REUTERS/Jonathan Alcorn