While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Some Iraqi candidates for Miss Iraq beauty contest pose in front of the Ishtar Gate at the ancient archaeological site of Babylon, outside the modern city of Hilla, south of the capital Baghdad on December 17, 2015. The beauty contest, which is the first one in more than 40 years, aims to boost tourism in the city and will take place on December 19, 2015. (Photo by Ahmad Al-Rubaye/AFP Photo)

A park ranger stands next to a nothern white female rhinoceros named Najin at Ol Pejeta Conservancy, some 290 kms north of the Kenyan capital, Nairobi, on January 27, 2015. Najin is one of only five members of the sub-species left on the planet, three of which reside at Ol Pejeta Conservancy. Conservationists and scientists met in Kenya this week to come up with a last ditch plan to save the northern white rhinoceros from extinction. (Photo by Tony Karumba/AFP Photo)

Nazi dictator Adolf Hitler greets supporters at a May Day gathering in the Olympic Stadium, Berlin. (Photo by Keystone). 1st May 1938

America in the 1970s: Texas. Motorcyclist loading his possessions onto a truck with the help of his friends in Leakey, May 1973. (Photo by Marc St. Gil/NARA via The Atlantic)

A boy rides on a snow wagon towed by a robot dressed as a Teddy bear, which only moves forward by moving its legs, during the Ice and snow carnival at Taoranting park in Beijing February 9, 2015. (Photo by Kim Kyung-Hoon/Reuters)

Galapagos – Rocking the Cradle: Four major ocean currents converge along the Galapagos archipelago, creating the conditions for an extraordinary diversity of animal life, April 25, 2016. The islands are home to at least 7,000 flora and fauna species, of which 97 percent of the reptiles, 80 percent of the land birds, 50 percent of the insects and 30 percent of the plants are endemic. (Photo by Thomas P. Peschak for National Geographic/World Press Photo)

Caoimhe Cooburn-Gray poses for a picture on St. Patrick's day in Dublin, Ireland March 17, 2016. Saint Patrick's Day is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick (c. AD 385–461), the foremost patron saint of Ireland. Celebrations generally involve public parades and festivals, céilithe, and the wearing of shamrocks, as well as green or orange attire. (Photo by Clodagh Kilcoyne/Reuters)