While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Lianah Flores with Coca Cola cans in her hair attends the Fourth of July Independence Day holiday parade during hot weather in Huntington Beach, California on July 4, 2024. (Photo by Etienne Laurent/Reuters)

A Sri Lankan activist, who wrapped himself with fire crackers, walks in Colombo on July 23, 2014 to symbolically demonstrate against people burned during Anti-Tamil riots on the island thirty-one years ago. Official accounts placed the death toll at 400 while human rights activists put the toll at thousands. (Photo by Ishara S.Kodikara/AFP Photo)

Zhang Jinduo's wife tries on a self-made racing car on the outskirts of Shenyang, Liaoning province May 10, 2008. Zhang, the 53-year-old local farmer made the racing car with the help of his son who is a car mechanic. The car is equipped with a rear-mounted motorcycle engine and can achieve 60-80 km per hour, according to local media. (Photo by Reuters/Stringer)

Devil Ark manager Dean Reid reacts as Tasmanian Devil joeys climb on him before the first shipment of healthy and genetically diverse devils to the island state of Tasmania leave the Devil Ark sanctuary in Barrington Tops on Australia's mainland, November 17, 2015. The largest group so far of disease-free Tasmanian devils has been released in the wild, as part of plans to save the carnivorous marsupials from a cancer threatening them with extinction. (Photo by Jason Reed/Reuters)

A British Airways passenger plane flies in front of the moon above London, Britain, May 3, 2018. (Photo by Toby Melville/Reuters)

A ring-tailed lemur is pictured at Zoom Torino, a zoological park in Cumiana near Turin, on April 22, 2015. Zoom Torino is a new immersive zoological park, where animals can be seen without bars or cages, only natural barriers ensure the visit. (Photo by Marco Bertorello/AFP Photo)

View of an American marine as he lies in a foxhole and whistles at a husky, one of the scouting dogs used during the landing on Guam, August 1944. (Photo by W. Eugene Smith/Time & Life Pictures/Getty Images)