Emilia Pechinkova, a 24-years-old Bulgarian Pomak (Bulgarian speaking Muslims) bride poses for a photograph following the “gelina” or face painting ceremony carried out by female guests and relatives in preparation for her three-day wedding ceremony in the village of Draginovo, 100 kms southeast of Sofia on April 22, 2016. Bulgaria's Muslim population is one of the highest in the European Union. During the Communist regime religious rituals were not tolerated, and Muslims were forced to abandon wearing their traditional wedding outfits. Recently, more young Pomak women want to include traditional wedding customs that were forbidden during the regime, regardless of their secular lifestyles and the high cost of such a wedding. (Photo by Nikolay Doychinov/AFP Photo)

A model in Mongolia costumes prepares backstage in Xiangshawan Desert, also called Sounding Sand Desert on July 18, 2013 in Ordos of Inner Mongolia Autonomous Region, China. Xiangshawan is China's famous tourist resort in the desert. It is located along the middle section of Kubuqi Desert on the south tip of Dalate League under Ordos City. Sliding down from the 110-metre-high, 45-degree sand hill, running a course of 200 metres, the sands produce the sound of automobile engines, a natural phenomenon that nobody can explain. (Photo by Feng Li)

A couple passes the sculpture “Transformer” by Chinese artist Bi Heng during snowfall in Kassel, central Germany, Tuesday March 12, 2013. Frankfurt airport closed, a quarter of flights out of Paris were canceled, Belgium suffered record traffic jams and high-speed trains were stuck in stations – all because of a sudden dump of oddly late snowfall on Western Europe. Less prepared for the kind of heavy snow that regularly hits northern and eastern neighbors, France, Britain and Belgium struggled Tuesday to keep moving amid the frosty, blustery conditions. (Photo by Uwe Zucchi/AP Photo/Dpa)

Performers from the Joles ethnic group in Gambia prepare to perform with sharp blades which they say will demonstrate the magic powers of a spiritual water, that will make them immune to the cuts, during a campaign rally by incumbent President Yahya Jammeh, leader of the APRC (The Alliance for Patriotic Reorientation and Construction) in Bikama on November 24, 2016. As electoral favorite Jammeh seeks his fifth term in power, a two-week campaign period will come to an end next week ahead of the December 1st presidential election with political leaders canvassing in rural areas. (Photo by Marco Longari/AFP Photo)

Miss Universe contestant Carolina Duran of Costa Rica, center, reacts to a TV network's drone as others prepare to pose from the deck of the yacht Happy Life prior to cruising to a beach resort in Batangas province Thursday, January 19, 2017 at the Philippine Navy headquarters in Manila, Philippines. Eighty-six candidates from around the world are vying for the title to succeed Pia Wurtzbach from the Philippines. The competition takes place on Jan. 30. They are, from left, Cherell Williamson of Bahamas, Rebecca Rath of Belize, Hildur Maria of Iceland, and Chanelle de Lau of Curacao. (Photo by Bullit Marquez/AP Photo)

A Thai performer puts his head inside a crocodile's mouth during a media preview performance as part of preparation to reopen Samutprakarn Crocodile Farm and Zoo in Samut Prakan province, Thailand, 19 March 2024. (Photo by Rungroj Yongrit/EPA)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

WOOTTON, UNITED KINGDOM - APRIL 07: Hot air balloons prepare to depart from Lydden Hill race circuit near Canterbury to take part in mass crossing of the Channel on April 7, 2011 in Wootton, England. 51 balloonists of various nationalities from across Europe took off from Kent making for Calais, France at about 7am. It is the first time a Guinness World Record bid has been made for "the largest group of hot air balloons to make the Channel crossing". (Photo by Oli Scarff/Getty Images)