As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A mushroom cloud dwarfs a row of skyscrapers in what looks like a devastating nuclear bomb detonation. But thankfully this is just a spectacular weather-front blasting in from the tempestuous Rocky Mountains near Denver, Colorado, USA. The unbelievable shot is just one of many of the city's skyline taken by photographer Greg Thow. The 49-year-old has also captured equally stunning shots of lightning blasts and arching rainbows – all from the comfort of his balcony. (Photo by Greg Thow/Barcroft Media)

Mike De Butts adds the finishing touches to a giant Baobab Tree sculpture entitled “Under the Baobab”, outside the Southbank Centre on May 24, 2012 in London, England. The Pirate Technics' installation is made from a selection of brightly coloured fabrics from around the world, and is part of the Southbank Centre's “Festival of the World” exhibition, which includes a series of large scale pieces of art that will be in place around the Southbank centre over the Summer. (Photo by Dan Kitwood)

“A bare-breasted feminist activist bearing a threatening message on her body tried to attack the Russian Orthodox Church's leader Thursday, July 26, 2012, to protest alleged anti-Ukrainian policies by the church and the Kremlin”. – HeraldNet.com

Photo: A topless protester from the Ukrainian feminist group FEMEN is blocked by a security guard and a priest as she tries to throw herself at the leader of the Russian Orthodox Church. (Photo by Associated Press)

A visitor tries out the new glass Skywalk at the top of the refurbished Blackpool Tower on September 1, 2011 in Blackpool, England. After a GBP Ј20 million refurbishment, the iconic seaside Blackpool Tower opened today to the general public. The observation deck at the top of the tower becomes the Blackpool Tower Eye and features a skywalk made of glass overlooking the sea and the promenade. The opening is part of Blackpool's GBP Ј250 million GBP regeneration project. (Photo by Christopher Furlong/Getty Images)

“Life-size humanoid robot BERTI (Bristol EluMotion Robotic Torso number 1 or RT-1) is a self contained, fully automated Robotic Torso, designed and built by Elumotion to provide a robotic platform based on human anatomy. RT-1 is a highly articulated manipulating platform and includes novel dexterous hands that allow emulation of human gesturing”. – Elumotion.com

Photo: BERTI the robot interacts with a Sony AIBO robot dog at The Science Museum's Antenna Gallery on February 17, 2009 in London. (Photo by Peter Macdiarmid/Getty Images)