While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Visitors look at tropical fish transported from Japan's southern island of Okinawa displayed in a giant 14-ton fish tank at the Sony Square event space in Tokyo on July 17, 2016. The 45-day-long summer exhibition will be held through August 28 to display sea creatures common to the waters around Okinawa. (Photo by Kazuhiro Nogi/AFP Photo)

Revellers wearing lanterns parade through the streets during the carnival procession of Basel, Switzerland, 15 February 2016. The traditional Morgestraich starting Monday morning after Ash Wednesday at 4 a.m. marks the kick-off of the Carnival of Basel. (Photo by Patrick Seeger/EPA)

TV and radio host Lizzie Cundy, 46, attends the World Premiere of “The Hatton Garden Job” at The Curzon Soho on April 11, 2017 in London, England. (Photo by Fame Flynet)

Tsetse, six-year-old daughter of Dukha herder Erdenebat Chuluu, sits among her family's reindeer in a forest near the village of Tsagaannuur, Khovsgol aimag, Mongolia, April 21, 2018. Nyamaa is an ethnic Darkhad, herders of northern Mongolia who have historically inhabited the steppe that borders the Taiga forests. (Photo by Thomas Peter/Reuters)

Felix Guirola, 52, rides a homemade bike with an advertising banner in Havana, Cuba, July 20, 2016. The handyman, who loves heights, provides advertising space for companies on homemade bikes that tower up to 7.5 meters (24.61 ft). He rides them around Havana in an ingenious way of getting around strict marketing regulations in the Communist-ruled island. (Photo by Alexandre Meneghini/Reuters)

Tom Kaulitz and Heidi Klum attend Heidi Klum's 20th Annual Halloween Party presented by Amazon Prime Video and SVEDKA Vodka at Cathédrale New York on October 31, 2019 in New York City. (Photo by Craig Barritt/Getty Images for SVEDKA)

A Syrian man carries the body of a girl following a reported airstrike on Kafr Batna, in the rebel-held Eastern Ghouta area, on the outskirts of the capital Damascus, on September 30, 2016. Air raids on several rebel-held towns in the Eastern Ghouta region killed at least 17 people including eight children, the Syrian Observatory for Human Rights monitor said. (Photo by Amer Almohibany/AFP Photo)