“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Christopher Blevins from the USA in action on his way winning the Cross Country Short Track Elite Men UCI XCC Mountain Bike World Series race in Nove Mesto na Morave, Czech Republic, 25 May 2025. (Photo by Maxime Schmid/EPA)

A Pakistani child, whose family was displaced by 2010 floods from a village in Pakistan's Sindh province, sits on a wooden cart outside her family's makeshift home, in a slum on the outskirts of Islamabad, on February 8, 2013. (Photo by Muhammed Muheisen/AP Photo)

An artist has discovered a bizarre way to create his work – by coating the feet of insects with paint who then crawl across the canvas creating intricate pieces of art. (Photo by Caters News)

Long shadows are cast by players as Mitch Wallis of the Bulldogs passes the ball during the 2016 AFL Round 08 match between the Melbourne Demons and the Western Bulldogs at the Melbourne Cricket Ground, Melbourne on May 15, 2016. (Photo by Scott Barbour/AFL Media/Getty Images)

Catherine Hollis of Chester, Pa., and Izzy Weintraub of Atlantic City eat Cherrystone clams at Atlantic City's annual clam-eating contest September 16, 1946. They finished 96 and 66 clams respectively in 20 minutes. (Photo by Sam Myers/AP Photo)

Members of the Turkana community work unblocking an irrigation canal to provide water to their sorghum crops in an arid dry area in Nanyee, near Lodwar, Turkana County, Kenya, on October 1, 2019. Turkana is a vast, dry area in the north-west of Kenya that is on the frontline of climate change. With regular searing temperatures the Turkana people are suffering from recurring and prolonged droughts. (Photo by Luis Tato/AFP Photo)

A seagull looks on as the Italian three-color special air force acrobatic team “Frecce Tricolori” flies over Rome and the Vatican Wednesday, June 2, 2021, as Italy celebrates the anniversary of its unification. (Photo by Andrew Medichini/AP Photo)