Models present creations by Portuguese fashion designer Ines Torcato during the Portugal Fashion show in Porto, Portugal, 14 October 2021. Spring/Summer 2022 collections are presented at the 49th Portugal Fashion until 16 October 2021. (Photo by Jose Coelho/EPA/EFE)

A tattoo of the model who presents a creation by designer Maxime Simoens is seen in detail, as part of his Haute Couture Spring-Summer 2019 collection show for fashion house Azzaro Couture in Paris, France, January 21, 2019. (Photo by Gonzalo Fuentes/Reuters)

A model presents a creation by designer John Galliano as part of his Spring/Summer 2020 women's ready-to-wear collection show for Maison Margiela during the Paris Fashion Week in Paris, France, September 25, 2019. (Photo by Gonzalo Fuentes/Reuters)

Vitalii Sediuk (L) jumps on singer Justin Timberlake as he arrives to attend the Louis Vuitton Womenswear Spring/Summer 2020 show as part of Paris Fashion Week on October 01, 2019 in Paris, France. (Photo by David Fisher/Rex Features/Shutterstock)

Mah Chan, a Long Neck Padaung hill tribe woman weaves a scraf for sale to tourists in a small village where 30 familes live July 13, 2006 in Chiang Dao, Thailand. All the Long Neck villages are set up for tourists and just over a year ago the hill tribe members were hand picked to move closer to Chiang Mai from more remote communities so that they could be more accessible. The Padaung women famously wear brass rings around their necks, beginning at five-years-old, to distort the growth of their collarbones and making them look like they have long necks. They are originally from eastern Burma near the Thailand border. (Photo by Paula Bronstein/Getty Images)

Charlotte Roirdan from Lyon & Turnbull views a letter written by Mary Queen of Scots on March 8, 2012 in Edinburgh, Scotland. The 450 year old letter, unearthed in Blair Castle in Ayrshire, has been verified as the hand writing of Mary Queen of Scotts and has been valued at 3,000 GBP. The letter, dated March 20, 1554, relieves the then laird of Blair from his duties due to gout and will be put up for sale next week at an auction in Edinburgh. (Photo by Jeff J. Mitchell/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)