Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Marcelo Gutierrez of Colombia in action during the Valparaiso mountain bike downhill race in Valparaiso, Chile on February 11, 2018. Runners from around the world participated in the mountain bike race on the streets of the port. (Photo by Rodrigo Garrido/Reuters)

Police officers detain a FEMEN naked activist during an action at the Poland embassy in Kiev on October 26, 2020 in support of Polish women in their right to abortion. (Photo by Sergei Supinsky/AFP Photo)

Activists from the climate action group Ocean Rebellion perform a stunt outside The Baltic Exchange building, in London, Britain on November 16, 2020. (Photo by Henry Nicholls/Reuters)

Vietnam's Pham Hong Anh in action during her single dance final during the Southeast Asian Games' DanceSport competition in Mabalacat, Philippines, December 1, 2019. (Photo by Athit Perawongmetha/Reuters)

Julia Marino of USA in action during the final run of the snowboard slopestyle competition at the Laax Open, in Laax, Switzerland, 17 January 2020. (Photo by Gian Ehrenzeller/EPA/EFE/Rex Features/Shutterstock)