A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Participants dressed as Santa Claus gather shortly before the 4th annual Michendorf Santa Run (Michendorfer Nikolauslauf) on December 9, 2012 in Michendorf, Germany. Over 800 people took part in this year's races that included children's and adults' races. (Photo by Sean Gallup)

An adult specimen of Nannospalax (leucodon) montanosyrmiensis, a variant of the lesser mole-rat (Spalax leucodon) is pictured near Albertirsa, some 60 kilometers southeast of Budapest, Hungary, 12 May 2018. The critically endangered rodent lives in several isolated populations in the Carpathian Basin. (Photo by Sandor Ujvari/EPA/EFE)

North Korean youngsters sing and play accordions to entertain foreign visitors including United Nations Secretary General Kurt Waldheim, who visited Pyongyang, May 4, 1979. Visitors report music education in North Korea begins at an early age and is taken seriously by children and adults. (Photo by Peter Arnett/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.