Hemispheric color differences on Saturn's moon Rhea are apparent in this false-color view from NASA's Cassini spacecraft in this March 2, 2010 file photo. (Photo by Reuters/NASA/JPL/SSI)

Smeared in colored powder fashionable women wearing sun glasses celebrate Holi, the Hindu festival of colors, in the Encino section of Los Angles on Sunday, March 24, 2024. (Photo by Richard Vogel/AP Photo)

A man drinks at a "colored" water cooler in a streetcar terminal in Oklahoma City, July 1939. (Photo by Reuters/Library of Congress)

An Indian woman smeared in colors dances during Holi festival in Mumbai, India, Monday, March 29, 2021. (Photo by Rajanish Kakade/AP Photo)

People enjoy the color run in Guangzhou, Guangdong province of China on May 29, 2022. (Photo by Stringer/Anadolu Agency via Getty Images)

Chinese models with animal-themed body paintings pose during a campaign for animal protection at Sanya Color Zoo in Sanya city, south China's Hainan province, 10 January 2016. The girls wearing strapless bras and short pants only were colored with animal-themed paintings such as zebra, cheetah, tiger and peacock. They paraded throughout the newly-opened Sanya Color Zoo and met visitors to take pictures, causing envies from netizens living in north China who are suffering chills. (Photo by Imaginechina/Splash News)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.