People dance as they play with colored powder during celebrations marking Holi, the Hindu festival of colors, in Guwahati, India, Monday, March 25, 2024. (Photo by Anupam Nath/AP Photo)

Hemispheric color differences on Saturn's moon Rhea are apparent in this false-color view from NASA's Cassini spacecraft in this March 2, 2010 file photo. (Photo by Reuters/NASA/JPL/SSI)

Smeared in colored powder fashionable women wearing sun glasses celebrate Holi, the Hindu festival of colors, in the Encino section of Los Angles on Sunday, March 24, 2024. (Photo by Richard Vogel/AP Photo)

A woman, with her face covered with colored powders, dances during the Holi Festival of Colors in Lisbon, Sunday, September 15 2013. The festival, which is mainly celebrated during the Hindu spring festival Holi in some regions of India and Nepal, has become popular among people in other communities. (Photo by Francisco Seco/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Thai officials inspect counterfeit watches before destroying them at Khlongluang Transportation Station in Pathumtani province, on the outskirts of Bangkok April 9, 2015. The counterfeit goods, which included piles of CDs, DVDs, handbags, clothes, brand name shoes, cell phones, caps, glasses, computers, cosmetics and watches are worth over 3.7 billion Thai baht ($ 115,790,901), according to local authorities. (Photo by Chaiwat Subprasom/Reuters)

An Indian woman smeared in colors dances during Holi festival in Mumbai, India, Monday, March 29, 2021. (Photo by Rajanish Kakade/AP Photo)