Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Creators of Mini Cooper continue on with their innovative way of promoting their product. First, it was the huge cardboard boxes, which looked like packaging for full sized Mini Coopers, left all over Amsterdam. Now they’ve hired a famous artist Alexa Meade, who is known for making 3-D objects look as if they are 2-D paintings. For this project, Alexa had to fly to Japan, where she turned a whole Mini Cooper into a “drawing”. Even if you know that what you’re seeing on the picture are 3-D objects, your brain refuses to accept this, making you think that Alexa is standing near a sloppy picture of a Mini Cooper.

Becca D'Agostine, Andy Fuhrmann and Dafid Fine came up with a unique way to document their road trip by taking selfies on a couch at each location. Here they are seen at Mount Baker, Wash. (Photo by Caters News)

Long row of shiny new Flying Fortresses, part of huge reserves being built up in Britain for D-Day, stands by to be flown to combat units as replacements, May 25, 1944. (Photo by AP Photo)

American TikTok star Charli D'Amelio attends CELSIUS Cosmic Desert Event at Coachella on April 12, 2024 in Indio, California. (Photo by Tommaso Boddi/Getty Images for CELSIUS Energy)

American actress Kristen Stewart attends the Chanel Metiers d'Art runway show, in Manchester, Britain on December 7, 2023. (Photo by Suzanne Plunkett/Reuters)

The British alternative rock duo Nova Twins perform on day three of the 2024 Shaky Knees music festival in Atlanta, US on May 5, 2024. (Photo by John D. Shearer/Rex Features/Shutterstock)

A glasses-free Toshiba 55-inch 3-D 4x full HD TV shows the movie, “Coraline” at the 2012 International Consumer Electronics Show at the Las Vegas Convention Center January 11, 2012 in Las Vegas, Nevada. The TVs are scheduled to be available this year and will come with embedded cameras with facial recognition capability so depending on where you are sitting, the set will adjust the viewing point for the best 3-D experience. (Photo by Ethan Miller/Getty Images)