As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Poland's Piotr Lisek celebrates after winning in the Men's pole vault during the IAAF Diamond League competition on July 12, 2019 in Monaco. (Photo by Eric Gaillard/Reuters)

Arsenal's Gabriel Magalhaes reacts after the English Premier League soccer match between Arsenal and Southampton at the Emirates Stadium in London, Britain, 21 April 2023. (Photo by Neil Hall/EPA)

Eli Hanneman of Hawaii surfs in Heat 2 of the Round of 64 at the Ballito Pro on July 3, 2023 at Ballito, Kwazulu-Natal, South Africa. (Photo by Pierre Tostee/World Surf League via Getty Images)

A cosplayer portrays Himiko Toga from “League of Villains” outside the convention center during Comic-Con International 2022 on July 22, 2022 in San Diego, California. (Photo by Robyn Beck/AFP Photo)

Gabriel of Arsenal celebrates scoring his team's third goal with teammates during the UEFA Champions League 2024/25 League Phase MD5 match between Sporting Clube de Portugal and Arsenal FC at Estadio Jose Alvalade on November 26, 2024 in Lisbon, Portugal. (Photo by Stuart MacFarlane/Arsenal FC via Getty Images)

Poland's Piotr Lisek celebrates after winning in the Men's pole vault during the IAAF Diamond League competition on July 12, 2019 in Monaco. (Photo by Eric Gaillard/Reuters)

“Pilot whales are cetaceans belonging to the genus Globicephala. There are two extant species, the long-finned pilot whale (G. melas) and the short-finned pilot whale (G. macrorhynchus). The two are not readily distinguished at sea and analysis of the skulls is the best way to tell the difference between the two species. Between the two species, pilot whales range in waters nearly worldwide with long-finned pilot whales living in cooler waters and short-finned pilot whales living in warmer waters. Pilot whales are among the largest of the oceanic dolphins, exceeded in size only by the killer whale. They and other large members of the dolphin family are also known as blackfish”. – Wikipedia

Photo: Pilot whales swim in Loch Carron on May 20, 2011 in South Uist, Scotland. A major operation is underway to prevent up to 100 pilot whales from stranding on the rocky shoreline of Loch Carron on South Uist in the Western Isles. (Photo by Jeff J Mitchell/Getty Images)