To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A model takes selfie with mobile phone as she presents a creation from the Dolce & Gabbana Spring/Summer 2016 collection during Milan Fashion Week in Italy, September 27, 2015. (Photo by Stefano Rellandini/Reuters)

An employee of a bakery talks on his mobile while balancing on his head a tray of freshly baked bread from a local bakery in a street in Cairo, Egypt, January 12, 2016. (Photo by Asmaa Waguih/Reuters)

Popular Mobilization Forces (PMF) fires towards Islamic State militants during a battle with Islamic State militants, west of Mosul, Iraq February 22, 2017. (Photo by Reuters/Stringer)

Carolina Gutierrez (center L), 17, and Neuil Valdez, 18, use mobile phones to connect to the internet at a hotspot in downtown Havana, Cuba, December 12, 2016. (Photo by Alexandre Meneghini/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)