Icelandic horses play on a meadow in Wehrheim near Frankfurt, Germany, as the sun rises on Tuesday, May 28, 2024. (Photo by Michael Probst/AP Photo)

Two storks sit in their nest as the sun rises in Wehrheim near Frankfurt, Germany, Thursday, August 29, 2024. (Photo by Michael Probst/AP Photo)

The calm before storm Bert, with the sunrise on November 22, 2024 through Durdle Door in Dorset, UK, the sun beams through the famous rock arch on the Jurassic Coastline, a shot known as “Through the Keyhole”. It only happens from the end of November to early January and not that often as clear skies are needed on the horizon for the sun to shine through. (Photo by Steve Hogan/Picture Exclusive)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Customers drink a coffee as several cats roam at Cat Cafe Melbourne on July 25, 2014 in Melbourne, Australia. Cat Cafe Melbourne is Australias first cat cafe. The cafe has several cats from rescue shelters which live at the premises. Patrons can watch and play with the cats while enjoying a coffee. Cat Cafes are becoming known world wide, the first opening in Taiwan in 1998. (Photo by Scott Barbour/Getty Images)

A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)

New Forest ponies graze as the sun rises over Godshill in the New Forest, Hants on September 18, 2022, on the day before the Queen's state funeral tomorrow. (Photo by Claire Sheppard/Solent News & Photo Agency)

Penguins majestically march on sand before heading out for a morning swim. Wildlife photographer Wim van den Heever, 45, visited the Falkland Islands this year to shoot pictures and scout the area for future tours. Wim’s breathtaking images show a small group of king penguins before they head out to sea at sunrise. Here: King Penguins marching during sunrise, Falkland Islands. (Photo by Wim van den Heever/Caters News)