While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Emma the Maltese's fur blows in the wind as she rides in her owner's purse on 5th Avenue at Central Park in New York December 2, 2014. (Photo by Carlo Allegri/Reuters)

A protesting student runs past a burning bus off campus outside the University of the Witwatersrand in Johannesburg, South Africa on Monday, October 10, 2016. Tear gas and water cannon were fired as hundreds of students protested at the university amid a bitter national dispute with university managers and the government over demonstrators' demands for free education, forcing student into the neighbouring city streets. (Photo by AP Photo)

A woman is assisted while crossing a flooded street after the Huayco river overflooded its banks sending torrents of mud and water rushing through the streets, in Huachipa, Peru on March 17, 2017. Muddy water spilled onto streets and into homes on Thursday in a new round of unusually heavy rains that has killed at least a dozen people in Peru and now threatens flooding in the capital. (Photo by Guadalupe Pardo/Reuters)

Girls rest on stairs at the China Digital Entertainment Expo and Conference (ChinaJoy) in Shanghai, China July 27, 2017. (Photo by Aly Song/Reuters)

Indian models showcase creations by designer Shivan & Naresh during the Lakme Fashion Week (LFW) Winter/Festive 2016 in Mumbai on August 27, 2016. (Photo by Sujit Jaiswal/AFP Photo)

General view at the Red Bull Music Academy x Mangrove float at Notting Hill Carnival on August 28, 2017 in London, England. The Notting Hill Carnival has taken place since 1966 and now has an attendance of over two million people. (Photo by Tristan Fewings/Getty Images for RedBull)

A child coughs as migrants and refugees run away after Macedonian police fired tear gas at hundreds of Iraqi and Syrian migrants who tried to break through the Greek border fence in Idomeni, on February 29, 2016. Greek police said more than 6,000 people were massed at the border, in a buildup triggered by Austria and Balkan states capping the numbers of migrants entering their territory. (Photo by Louisa Gouliamaki/AFP Photo)