The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A Rohingya refugee bathes at a temporary shelter after arriving by boat in Laweueng, Aceh province on December 27, 2022. Rohingya refugees received emergency medical treatment after a boat carrying nearly 200 people came ashore in Indonesia on December 27, authorities said, in the fourth such landing in the country in recent months. (Photo by Chaideer Mahyuddin/AFP Photo)

Matilda Thurston 10, enjoys a warm day at Hathersage Swimming Pool in Hathersage on April 27, 2025. A mini heatwave is set to hit parts of the UK with temperatures reaching 27 degrees next week. (Photo by Ioannis Alexopoulos/London News Pictures)

Sportsnet's Hazel Mae runs away as George Springer #4 of the Toronto Blue Jays is doused with water by Vladimir Guerrero Jr. #27 following a 7-2 over the Boston Red Sox at Rogers Centre on June 27, 2022 in Toronto, Ontario, Canada. (Photo by John E Sokolowski/USA Today via Reuters)

Irina, worker of a petrol station, now member of reconnaissance team of pro-Russian rebels' in the town of Makievka, eastern Ukraine, October 6, 2014. Like the men in the conflict, the women come from all walks of life. Some women come to serve with their husbands and boyfriends, others are single. Female fighters on both sides said the men in their units treat them as equals, though sometimes showing more leniency. They have little respect for men who have not taken up arms. On both sides the fighters expect a long conflict, despite the fragile ceasefire now in place. (Photo by Shamil Zhumatov/Reuters)

These heart-warming photograph show an incredible bond between a wild lioness and the men fighting to save her species. The picture show Sirga – a 110lb lioness – and her adopted pride Valentin Gruener (not pictured) and Mikkel Legarth. Incredibly she treats the two men just like she would other lions and with their help she can now hunt for prey on her own. As a cub she was driven out from a pride and rescued by German and Danish duo Valentin and Mikkel who could not stand by and watch her die. She is now a beacon for hoped success of the Modisa Wildlife Project, founded in Botswana, Africa, by Valentin and Mikkel with the hope of saving the lion population. (Photo by Caters News)

This photo released by the Cleveland Animal Protective League shows Lurleen, the nursing mother and Noland the puppy snuggling up Wednesday, June 19, 2013, in Cleveland. Lurleen already is caring for four newborn kittens and now is nursing the orphaned week-old pit bull puppy in Cleveland. (Photo by AP Photo/Cleveland Animal Protective League)