241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

An ice swimming enthusiast dressed as Neptune takes to the frigid waters of Orankesee lake during the 27th annual "Winter Swimming in Berlin" on January 8, 2011 in Berlin, Germany. A local swimmers' group called the “Berlin Seals” invite ice swimmers from across Germany and abroad to the annual event. Members claim ice swimming is good for the body's blood circulation. (Photo by Sean Gallup)

British holidaymaker Sean Chinn captures a crocodile on camera during a dive at the Jardines de la Reina marine park in Caribbean Sea, Cuba. (Photo by Sean Chinn/Caters News Agency)

Iraqi teenagers swim in waste water from the nearby Tuweitha nuclear facility near Baghdad, Iraq on May 28, 2003. Iraqis are consuming contaminated water unaware of the dangerous pollutants that can cause severe ill health. (Photo by Damir Sagolj/Reuters)

An Israeli army officer gives explanations to journalists during an army organised tour in a tunnel said to be used by Palestinian militants for cross-border attacks, July 25, 2014. (Photo by Jack Guez/Reuters)

The car of Dan Wheldon of England driver of the #77 Bowers & Wilkins Sam Schmidt Motorsports Dallara Honda (left) flies in the air during the Las Vegas Indy 300 part of the IZOD IndyCar World Championships presented by Honda on October 16, 2011 at the Las Vegas Motor Speedway in Las Vegas, Nevada. (Photo by Robert Laberge/Getty Images)

Visitors attend a press preview of the 2012 Whitney Biennial at the Whitney Museum of American Art on February 27, 2012 in New York City. The contemporary art exhibition includes sculpture, photography, painting, installations, dance, theater, film and music and runs from March 1 through May 27. (Photo by Mario Tama/Getty Images)

“The Naval and Military Club is a gentlemen's club in London, England. It was founded in 1862 because the three then existing military clubs in London – the United Service, the Junior United Service and the Army and Navy – were all full. The membership was long restricted to military officers. This is no longer the case, but it still has a predominantly military and ex-military membership”. – Wikipedia

Photo: Members of the prestigious “In and Out Club”, one of the oldest and most exclusive clubs in London, march around St. James's Square during the club's 150th birthday celebration on March 1, 2012 in London, England. Patrons of the private members club, whose official title is the Naval and Military Club, gathered in St. James's Square in Central London before marching with the Band of the Royal Logistics Corps to be greeted by HRH The Duke of Edinburgh, and retiring for lunch inside the club. (Photo by Dan Kitwood/Getty Images)