Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A swimmer competes in Le Defi Monte-Cristo (Monte Cristo Challenge) swimming event at the Chateau d'If, off the coast of Marseille, southern France, on June 21, 2019. Created in 1999 and inspired by Alexandre Dumas' character of Edmond Dantes, the Monte Cristo Challenge will take place from June 21 to 23, 2019. (Photo by Boris Horvat/AFP Photo)

Figures of Francois Fillon (L), former French prime minister, member of The Republicans political party and 2017 presidential candidate of the French centre-right, and French National Front leader Marine Le Pen are paraded through the crowd during the 133rd Carnival parade, the first major event since the city was attacked during Bastille Day celebrations last year in Nice, France, February 11, 2017. (Photo by Eric Gaillard/Reuters)

A Femen activist is led away by French police in Henin-beaumont, northern France, Sunday, May 7, 2017. Voters across France are choosing a new president in an unusually tense and important election that could decide Europe's future, making a stark choice between pro-business progressive candidate Emmanuel Macron and far-right populist Marine Le Pen. (Photo by Francois Mori/AP Photo)

Dancers wait in the wings before performing in a full-dress rehearsal at the Moulin Rouge in Paris on September 8, 2021, two days ahead of the reopening of the cabaret following an 18-month closure amid the COVID-19 pandemic. Closed for a year and a half due to the pandemic, the Moulin Rouge and Le Lido, emblems of the crazy Parisian nights since 1889, are finally reopening. (Photo by Christophe Archambault/AFP Photo)

Myanmar's Theiri Aung, seen in action during the women's sepak takraw semifinal against Vietnam, at the Southeast Asian Games in Hanoi, on May 17, 2022. (Photo by Athit Perawongmetha/Reuters)

Portuguese model and Victoria's Secret Angel Sara Sampaio arrives at the amfAR Gala Cannes 2018 at Hotel du Cap-Eden-Roc on May 17, 2018 in Cap d'Antibes, France. (Photo by Mike Marsland/Mike Marsland/WireImage)

David Beckham and Victoria Beckham arrive to attend the Royal Wedding of Prince William to Catherine Middleton at Westminster Abbey on April 29, 2011 in London, England. The marriage of the second in line to the British throne is to be led by the Archbishop of Canterbury and will be attended by 1900 guests, including foreign Royal family members and heads of state. Thousands of well-wishers from around the world have also flocked to London to witness the spectacle and pageantry of the Royal Wedding. (Photo by Pascal Le Segretain/Getty Images)