The new Amazon tablet called the Kindle Fire is displayed on September 28, 2011 in New York City. The Fire, which will be priced at $199, is an expanded version of the company's Kindle e-reader that has 8GB of storage and WiFi. The Fire gives users access to streaming video, as well as e-books, apps and music, and has a Web browser. In addition to the Fire, Bezos introduced four new Kindles including a Kindle touch model. (Photo by Spencer Platt/Getty Images)

Actors wearing masks of Syrian President Bashar al-Assad and Russian Prime Minister Vladimir Putin perform with body bags during a demonstration outside United Nations headquarters on January 24, 2011 in New York City. Protesters called on the U.N. Security Council to pass a resolution to attempt to halt al-Assad's crackdown on the Syrian uprising. (Photo by Mario Tama/Getty Images)

A rooster bred for its all black appearance walks through the yard of a small backyard farm on February 3, 2017 on the outskirts of Jakarta, Indonesia. The roosters, called Ayam Cemani, are completely black including their bones and meat and are often sold for use in rituals. (Photo by Ed Wray/Getty Images)

A boy moves away as a United Nations World Food Programme (WFP) helicopter lands in Rubkuai village, Unity State, northern South Sudan, February 18, 2017. South Sudan on Monday declared famine in some parts of the country, with more than three years of war leaving nearly five million hungry in what aid groups called a “man-made” tragedy. (Photo by Siegfried Modola/Reuters)

Pokot men carry a part of a carcass of a bull killed by a young man during an initiation ceremony in Baringo County, Kenya, January 20, 2016. Far from the bustling city of Nairobi, in an isolated corner of Kenya's Rift Valley, young men from the Pokot community spear a bull in a ceremony called Sapana that takes them into adulthood. (Photo by Siegfried Modola/Reuters)

A staff member removes a coffin from a room of the “Corpse Hotel” in Kawasaki, Japan, April 20, 2016. Many so-called corpse hotels have emerged as a flourishing business in the city following a crunch in crematoriums. Families can rent a room in Sousou on a daily charge of 9,000 Japanese yen (£58, €74, $84) to keep the body of the deceased relative for up to four days until they find a crematorium. (Photo by Thomas Peter/Reuters)

Somalis remove the body of a man killed in a blast in the capital Mogadishu, Somalia Saturday, October 14, 2017. A huge explosion from a truck bomb has killed at least 20 people in Somalia's capital, police said Saturday, as shaken residents called it the most powerful blast they'd heard in years. (Photo by Farah Abdi Warsameh/AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.