A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

American singer/songwriter Ashley Nicolette Frangipane, known professionally as Halsey arrives at Playboy's Midsummer Night's Dream at the Marquee Nightclub at The Cosmopolitan of Las Vegas on July 29, 2018 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/Getty Images)

A silkmoth that has hatched out of its cocoon is seen at the Campoverde cooperative, Castelfranco Veneto, Italy June 4, 2015. Despite having wings, the adult moth cannot fly. Clusters of silkworms munch on piles of locally-grown mulberry leaves in a white marquee in Italy's northern Veneto region. They are nourishing hopes of a revival of Italy's 1,000 year-old silk industry. (Photo by Alessandro Bianchi/Reuters)

Models sit backstage during an outdoor show at Dakar Fashion week on December 12, 2020 just outside Dakar, Senegal. With Senegal's low incidence of Covid-19, Dakar's marquee fashion event looked markedly more normal than its counterparts in other global capitals, whose fashion weeks were heavily curtailed or canceled. (Photo by Finbarr O'Reilly/Getty Images)

(Top L-R) Playboy Playmates Anna Sophia Berglund, Kayla Rae Reid, Dominique Jane, Heather Rae Young, Alexandra Tyler, Val Keil, (bottom L-R) Audrey Aleen Allen, Ashley Doris, Hiromi Oshima, and Shanice Jordyn attend the Playboy Midsummer Night's Dream party at the Marquee Nightclub at The Cosmopolitan of Las Vegas on August 27, 2016 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for Playboy Enterprises)