Vladislav Doronin and Naomi Campbell attend the religious ceremony of the Royal Wedding of Prince Albert II of Monaco to Princess Charlene of Monaco in the main courtyard at the Prince's Palace on July 2, 2011 in Monaco. The Roman-Catholic ceremony follows the civil wedding which was held in the Throne Room of the Prince's Palace of Monaco on July 1. With her marriage to the head of state of the Principality of Monaco, Charlene Wittstock has become Princess consort of Monaco and gains the title, Princess Charlene of Monaco. Celebrations including concerts and firework displays are being held across several days, attended by a guest list of global celebrities and heads of state. (Photo by Sean Gallup/Getty Images)

A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

A policeman kick in the door of a residence next to the Black Panther headquarters in New Orleans as they moved in following a shootout, September 15, 1970. Other heavily armed policemen stand at ready. (Photo by Jack Thornell/AP Photo)

Following a large air raid by German bombers, local people, coming out of their air raid shelters found a bus standing on end in a large crater, in Balham, London, October 15, 1940. (Photo by AP Photo)

2016 Rio Olympics, Rhythmic Gymnastics, Final, Individual All-Around Final, Rotation 1, Rio Olympic Arena, Rio de Janeiro, Brazil on August 20, 2016. Melitina Staniouta (BLR) of Belarus competes using the hoop. (Photo by Ruben Sprich/Reuters)

A Syrian boy plays with the head of a sacrificed sheep at a DIP camp for Interally Displaced Persons near the town of Aqrabat in Syria's northern Idlib province on August 12, 2019. Known as the “big” festival, Eid Al-Adha is celebrated each year by Muslims sacrificing various animals according to religious traditions, including cows, camels, goats and sheep. The festival marks the end of the Hajj pilgrimage to Mecca and commemorates Prophet Abraham's readiness to sacrifice his son to show obedience to God. (Photo by Aaref Watad/AFP Photo)