A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Braless festival style of a music fan during the third day of Lollapalooza Brazil Festival at Interlagos Racetrack on March 25, 2018 in Sao Paulo, Brazil. (Photo by Mauricio Santana/Getty Images)

Children are engulfed by foam during the Bubble Show event in Beijing, China, Sunday, June 26, 2016. Thousands of residents enjoy colored foam churned out by machines along a running track at the event designed for children and parents' interaction. (Photo by Ng Han Guan/AP Photo)

A bride to be in the Grassmarket in Edinburgh, Scotland on Monday, April 26, 2021, as beer gardens, non-essential shops, restaurants and cafes, along with swimming pools, libraries and museums in Scotland reopen today after lockdown restrictions have eased. (Photo by Andrew Milligan/PA Images via Getty Images)

Women wearing traditional dresses dance next to Cathedral–Mosque of Cordoba, Andalusia, Spain, 26 May 2021, to celebrate the Cordoba Fair that was suspended due to coronavirus COVID-19 pandemic for a second consecutive year. The Cordoba Fair is held every year in May for a week during which flamenco, food, and wine are the main attractions for thousands of people. (Photo by Salas/EPA/EFE)

Wigan Town center came alive with Hundreds of Revellers dressing up in fancy dress on December 26, 2018. Revellers in fancy dress braved the cold weather in Wigan, a town in Greater Manchester, England for the town's strangest holiday tradition – the Boxing Day dress up. (Photo by Dave Nelson/The Sun)