Vladislav Doronin and Naomi Campbell attend the religious ceremony of the Royal Wedding of Prince Albert II of Monaco to Princess Charlene of Monaco in the main courtyard at the Prince's Palace on July 2, 2011 in Monaco. The Roman-Catholic ceremony follows the civil wedding which was held in the Throne Room of the Prince's Palace of Monaco on July 1. With her marriage to the head of state of the Principality of Monaco, Charlene Wittstock has become Princess consort of Monaco and gains the title, Princess Charlene of Monaco. Celebrations including concerts and firework displays are being held across several days, attended by a guest list of global celebrities and heads of state. (Photo by Sean Gallup/Getty Images)

A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

A U.S. Army B-24 Liberator Bomber is hailed by a ground crewman as it takes off over a line of shark- nosed fighter planes at an advanced base in China on a mission on October 10, 1943, to bomb Japanese installations. (Photo by AP Photo)

A woman holds her dogs during a snow flurry as temperatures dropped below freezing during the third coronavirus lockdown in London, Tuesday, February 9, 2021. (Photo by Kirsty Wigglesworth/AP Photo)

A woman wearing a protective face mask carries her pet cat in a backpack as they wait to cross a street, amid the coronavirus disease (COVID-19) outbreak in Barcelona, Spain on April 9, 2021. (Photo by Nacho Doce/Reuters)

A medical staff member rests next to a patient infected with Covid-19 in the intensive care unit of Lozenets Hospitalin Sofia on November 9, 2021. Bulgaria is among the countries with the highest number of deaths compared to its population. (Photo by Nikolay Doychinov/AFP Photo)