A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

Luis Hernan was always curious about how wireless technologies like radio are transmitted through the air. So after finishing up his studies in architecture, computer science, and design, Hernan decided to research these invisible signals through a PhD at Newcastle University. Hernan set up a system that turned the wireless signals around him into colourful, ghostlike images using long-exposure photography, allowing people to see the strength of the signals around them. (Photo by Luis Hernan)

Philippe Marquis of Canada during the FIS Freestyle Ski World Cup Dual Moguls on December 20, 2011 in Meribel, France. (Photo by Alain Grosclaude/Agence Zoom/Getty Images)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

English singer Victoria Louise “Pixie” Lott attends the launch of the new Pixie Lott Paint collection at The Cuckoo Club on June 27, 2017 in London, England. (Photo by PA Wire)

UK “Ex On The Beach” star Chloe Goodman had a huge fashion disaster at a London Fashion Week event in Chelsea last night September 21, 2016, when her Christian Louboutin heel got caught in a metal grate. The former Celebrity Big Brother housemate looked embarrassed whilst trying to get her heel back after the disaster as well as cupping her top to avoid a second wardrobe malfunction. (Photo by XposurePhotos.com)

Kendall Jenner dazzles as the face of La Perla's feminist lingerie collection in Los Angeles, California on November 10, 2016. The 21-year-old model stars in a new campaign for the brand centered on “the liberation of every woman from the need to suffer for beauty”, reports Entertainment Tonight. La Perla released photos of Jenner and fellow models Isabeli Fontana and Liu Wen in its Spring 2017 collection on Instagram this week. (Photo by Splash News and Pictures)