A 1949 Porsche 356 SL is displayed during the Porsche Rennsport Reunion V at Laguna Seca Raceway near Salinas, California, September 26, 2015. The three-day reunion is billed by organizers as the world's largest gathering of Porsche racecars, renowned drivers, and Porsche collector cars. (Photo by Michael Fiala/Reuters)

A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A visitor walks past an installation artwork entitled “Confuciuse” which combines the word “Confucius” and “confuse” in the contemporary art exhibition at “Fun and Art” Festival on December 13, 2008 in Xian of Shaanxi Province, China. (Photo by China Photos/Getty Images)

The first load of passengers queuing for the Bennie Railplane in Glasgow; the inventor George Bennie is third in the queue. The streamlined cars are self propelled, driven by air screws in front and behind, and hang from a steel girder. (Photo by J. A. Hampton/Topical Press Agency/Getty Images). 4th July 1930

A tourist poses for a picture with the Sphinx at the Pyramids of Giza in Cairo, Egypt, on October 19, 2011. (Reuters/Jamal Saidi)

English pop singer Shane Fenton, later known as Alvin Stardust, autographing a woman's leg in his dressing room. (Photo by John Pratt/Keystone Features/Getty Images). September 1962

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.