A destroyed T-72 tank, which presumably came from Russia, is seen on a battlefield near separatist-controlled Starobesheve, eastern Ukraine, October 2, 2014. The burnt-out remains of dozens of tanks and armoured vehicles in fields near the small village of Horbatenko bear witness to the ferocity of a battle that turned the tide of the conflict in eastern Ukraine. Among the debris, Reuters found the blackened carcasses of what military experts have since identified as two Russian army tanks, supporting statements by Kiev and the West that the rebels were backed by troops and equipment sent by Moscow. (Photo by Maria Tsvetkova/Reuters)

A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Protesters throw fireworks at riot police during clashes in Nanterre, near Paris, France, 29 June 2023. Violence broke out after police fatally shot a 17-year-old during a traffic stop in Nanterre on 27 June 2023. According to the French interior minister, 31 people were arrested with 2,000 officers being deployed to prevent further violence. (Photo by Yoan Valat/EPA/EFE/Rex Features/Shutterstock)

People attend in costume the 2022 New York Comic Con, at the Jacob Javits Convention Center in Manhattan in New York City, New York, U.S., October 6, 2022. (Photo by Brendan McDermid/Reuters)

Fans of The Script as the band perform on the main stage on the third day of music at the Electric Picnic in Ireland on Sunday, September 3, 2023. (Photo by Alan Betson/The Irish Times)

Sara White, dressed as Ginny Weasley, a fictional character in J. K. Rowling's Harry Potter series, poses for portrait at the launch of “Harry Potter and the Cursed Child” at Foyles book store on July 30, 2016 in London, England. The script book of the play of the same name, which is on at Palace Theatre, billed as the eighth Harry Potter story, is on sale from midnight tonight. (Photo by Rob Stothard/Getty Images)