A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

Fans of The Script as the band perform on the main stage on the third day of music at the Electric Picnic in Ireland on Sunday, September 3, 2023. (Photo by Alan Betson/The Irish Times)

Artist Heather Dewey-Hagborg's 'Stranger Visions', comprising of 3D printed faces extracted from DNA taken from discarded cigarette butts and chewing gum, is displayed at the Big Bang Data exhibition at Somerset House on December 2, 2015 in London, England. The show highlights the data explosion that's radically transforming our lives. It opens on December 3, 2015 and runs until February 28, 2016 at Somerset House. (Photo by Peter Macdiarmid/Getty Images for Somerset House)

The three orangutans at Pairi Daiza zoo, Belgium, developed a “special bond” with the otters after their river was run through the ape enclosure on March 2020. The zoo said it enriched both species’ environments. An animal – and this is even more the case of orangutans, with whom humans share 97 per cent of their DNA – must be entertained, occupied, challenged and kept busy mentally, emotionally and physically at all times. (Photo by Pascale Jones/The Sun)

Sara White, dressed as Ginny Weasley, a fictional character in J. K. Rowling's Harry Potter series, poses for portrait at the launch of “Harry Potter and the Cursed Child” at Foyles book store on July 30, 2016 in London, England. The script book of the play of the same name, which is on at Palace Theatre, billed as the eighth Harry Potter story, is on sale from midnight tonight. (Photo by Rob Stothard/Getty Images)