A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

Luis Hernan was always curious about how wireless technologies like radio are transmitted through the air. So after finishing up his studies in architecture, computer science, and design, Hernan decided to research these invisible signals through a PhD at Newcastle University. Hernan set up a system that turned the wireless signals around him into colourful, ghostlike images using long-exposure photography, allowing people to see the strength of the signals around them. (Photo by Luis Hernan)

Philippe Marquis of Canada during the FIS Freestyle Ski World Cup Dual Moguls on December 20, 2011 in Meribel, France. (Photo by Alain Grosclaude/Agence Zoom/Getty Images)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Kim Kardashian heads out in Miami wearing a see-through nude color top on September 17, 2016. (Photo by Splash News and Pictures)

(L-R) Jade Chapman, Maryam Maquillage, Mariah Carey, Laura Lee and Arika Sato attend M.A.C Cosmetics Mariah Carey Beauty Icon Launch at Baccarat Hotel on December 3, 2016 in New York City. (Photo by Theo Wargo/Getty Images for M.A.C)

Bella Hadid attends the fittings for the Victoria Secret Fashion Show 2017 on August 28, 2017 in New York City, USA. (Photo by MediaPunch/Rex Features/Shutterstock)