The Sydney Skyline is seen before the lights are switched off for Earth Hour on March 26, 2011 in Sydney, Australia. Earth Hour encourages individuals around the world to turn off their lights for one hour at 20:30 local time on March 26, 2011 to take a stand against climate change. The largest Earth Hour was in 2010 when 128 countries participated.

A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

Supporters react as U.S. President Donald Trump walks from Marine One to the White House in Washington, U.S., October 3, 2019. (Photo by Tom Brenner/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

This picture taken on May 4, 2020 shows a gentoo penguin swimming in an enclosure at the Ocean Park theme park, which is currently closed due to the COVID-19 novel coronavirus, in Hong Kong. (Photo by Richard A. Brooks/AFP Photo)

A sеx worker protests at Rua Guaicurus, the main bohemian area of Belo Horizonte, state of Minas Gerais, Brazil on April 5, 2021, asking to be considered a priority group to receive the vaccine agaisnt COVID-19. (Photo by Douglas Magno/AFP Photo)

Halsey performs at Night Two of BUDX Miami by Budweiser on February 02, 2020 in Miami Beach, Florida. (Photo by Noam Galai/Getty Images for BudX)