A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A farmer tends to his field as Mount Sinabung releases pyroclastic flows in Tiga Pancur, North Sumatra, Indonesia, Saturday, June 13, 2015. The volcano, which was put on it highest alert level last week, has sporadically erupted since 2010 after being dormant for 400 years. (AP Photo/Binsar Bakkara)

People dodge waves in Sansha Township of Xiapu, southeast China's Fujian Province, July 10, 2015. China is on highest alert as super typhoon Chan-Hom approaches the eastern coast at high speeds. The National Meteorological Center issued a red alert on Friday morning for Chan-Hom, whose center was spotted 550 km southeast off the coast of Zhejiang Province at 5 a.m. (Photo by Jiang Kehong/Xinhua)

Buildings in Lujiazui financial district are seen shrouded in fog amid an orange alert for heavy fog in Shanghai, China on January 31, 2024. (Photo by Xihao Jiang/Reuters)

These Eurasian Otters seem ready for any danger as they all stand up on thier hind legs alert to any threats near to the English river bank. Amateur photographer and retired MOD worker Tony Moir, 57, spotted the otters whilst looking for kingfishers to photograph near the river Trent in East Yorkshire, UK. He was able to take just a couple of pictures before the excited animals spotted the photographer and ran away. (Photo by Tony Moir/Solent News)

Villagers riding a rickshaw maneuver along an overflowing dam at the border between Cavite province and Las Pinas city, in Las Pinas, Philippines, 25 October 2020. According to Philippine Atmospheric Geophysical and Astronomical Services Administration (PAGASA), Typhoon Molave will make landfall in the evening of 25 October in southern Luzon island. An alert was issued to residents for possible floods and landslides. (Photo by Francis R Malasig/EPA/EFE)