Young woman, 20+, with goose bumps, standing on the beach, Niendorf at the Baltic Sea, Schleswig-Holstein, Germany, Europe on September 1, 2016. (Photo by Alamy Stock Photo)

A mysterious sea creature with some frighteningly sharp teeth washed up on a beach in England last week, where David Mackland snapped these photos. A Grind TV story reports that Mackland estimated the creature to be about 4-5 feet in length. (Photo by David Mackland/OurCarnoustie)

Sparks are thrown as an employee grinds the edges of a ski at the plant of Swiss ski manufacturer Stoeckli in Malters, Switzerland November 25, 2015. Stoeckli plans to produce some 1,000 pair of skis per year of a special edition for Swiss watch manufacturer TAG Heuer, a brand of LVMH Group. (Photo by Arnd Wiegmann/Reuters)

These stunning light art pictures of skateboarding skeletons were created by Darren Pearson from Los Angeles. He works as a full time illustrator by day and by night he explores the varying landscapes of California in search of the perfect scene for his light-sculptures. Pearson makes complex light-effect photographs, none of which are photoshopped. He describes the work as location-based light art. Photo: A light skateboarder grinding a rail. (Photo by Darren Pearson/Caters News)

Here's a vehicle for the one percent. Dubbed as “the world's most luxurious RV” the 40-foot-long EleMMent Palazzo costs a staggering $3million USD – or more depending on the client's personal choices. If the buyer wishes to add a “top of the range” Model D stereo system with “gold remote control” the cost will be bumped by around $200,000. A “home theatre” could add $60,000 but this time the gold remote will be another $6,000. (Photo by Splash News)

Egyptian workers eat on a truck in Cairo, Egypt, Sunday, January 22, 2023. Egypt is in an economic crisis is partly caused by the yearlong grinding Russian invasion of Ukraine. But the conflict in Europe has also exposed the frailties of an economy suffering from decades of mismanagement, turmoil from its 2011 Arab Spring popular uprising, years of militant attacks and then, the coronavirus pandemic. (Photo by Amr Nabil/AP Photo)

In this photo taken Monday, March 5, 2018, s*x worker Irene sits in her brothel in Juba, South Sudan. As World Women's Day is to be marked across the globe and women across much of the Western world have galvanized around the #MeToo movement, South Sudan remains a place where women face grinding difficulties and rights experts say most women remain voiceless. (Photo by AP Photo/Stringer)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.