Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Model Jill de Jong from the Netherlands poses for photographers August 29, 2002 at Earls Court in London. (Photo by Scott Barbour/Getty Images)

Engineer Mikhail Venin works on an antenna for the Express AM8 new generation geostationary telecommunications heavy satellite at the large-sized transformed mechanical systems centre of the Reshetnev Information Satellite Systems company in the Siberian town of Zheleznogorsk April 2, 2014. The Express AM6 is a new generation satellite providing services including Russian governmental and presidential mobile communication, digital television and broadcasting, according to the Reshetnev company representatives. (Photo by Ilya Naymushin/Reuters)

«Underwater». Laurie Simmons discovered this silicone sеx doll in a shop while on holiday in Japan and was immediately interested in the type of generic beauty their looks could add to her work. She went on to create the Love Doll series, in which she places silicone sеx dolls in positions that explore a woman’s interior life. (Photo by Laurie Simmons/Salon 94/The Guardian)

A Thai veterinarian sterilizes a monkey in a bid to control the birth rate of the monkey population in Hua Hin city, Prachuap Khiri Khan Province, Thailand, 15 July 2017. (Photo by Narong Sangnak/EPA/EFE)

A motorcyclist dodges in the annual water-splashing festival to mark the New Year of the Dai minority in Menglian, Yunnan province April 13, 2015. (Photo by Wong Campion/Reuters)

Models promote a condom brand at the first Shenzhen s*x Culture Festival on September 21, 2007 in Shenzhen of Guangdong Province, China. The festival aims to increase awareness about reproductive health and popularise s*x education. (Photo by China Photos/Getty Images)