Over 1000 New Year revellers, many in fancy dress, braved freezing conditions in the River Forth in front of the Forth Rail Bridge during the annual Loony Dook Swim on January 1, 2012 in South Queensferry, Scotland. Thousands of people gathered last night to see in the New Year at Hogmanay celebrations in towns and cities across Scotland. (Photo by Jeff J. Mitchell/Getty Images)

Swimmers in fancy costume take part in the New Year's Day swim at Saundersfoot in Wales, Britain, January 1, 2017. (Photo by Rebecca Naden/Reuters)

An environmental activist adjusts his mask while taking part in “The Dead Sea Swim Challenge”, swimming from the Jordanian to Israeli shore, to draw attention to the ecological threats facing the Dead Sea, in Kibbutz Ein Gedi, Israel November 15, 2016. Swimmers from around the world plunged into the salty waters of the Dead Sea on Tuesday to attempt a seven-hour swim across the fabled lake in a bid to draw attention to its environmental degradation. Wearing protective masks and snorkels, 25 swimmers paddled through the muddy water to attempt the 9-mile (15-kilometer) swim from Jordan to Israel. (Photo by Nir Elias/Reuters)

A woman reacts as she joins around a thousand New Year swimmers, many in costume, braved freezing conditions in the River Forth in front of the Forth Rail Bridge during the annual Loony Dook Swim on January 1, 2013 in South Queensferry, Scotland. Thousands of people gathered last night to see in the New Year at Hogmanay celebrations in towns and cities across Scotland. (Photo by Jeff J. Mitchell)

Hardy Dutch swimmers brave the icy North Sea on January 1, 2012 in Scheveningen, Netherlands. A record number of 10,000 people took the plunge in this year's traditional New Year's dip. The high turnout was attributed to the mild weather with a sea temperature of 8 degrees compared to 4 degrees last year. (Photo by Jasper Juinen/Getty Images)

Women dressed as nuns pose for pictures during Halloween celebrations in the Shibuya district in Tokyo, Japan October 31, 2015. (Photo by Thomas Peter/Reuters)

To draw the public's attention to a new line of bathing suits, a Tokyo department store used live models to show off the suits on June 5, 1950. The rain didn't bother the curious, and both the girls and the crowd seemed to like the idea of staring at each other through the glass. (Photo by AP Photo via The Atlantic)

A group of Japanese schoolgirls marching in formation during a school visit to the third regiment to experience the soldier's way of life. (Photo by Fox Photos/Getty Images). Circa 1938