“The most serious health problem in the U.S. today is obesity.” Sounds familiar, doesn’t it? But that pronouncement about obesity’s primacy in the hierarchy of national health problems is not new. Rather, it’s the opening line to a remarkable article published 60 years ago in LIFE magazine. This photographs made by Martha Holmes to illustrate that March 1954 article, titled “The Plague of Overweight.” Photo: Dorothy Bradley (left), photographed for LIFE magazine article on obesity, 1949. (Photo by Martha Holmes/Time & Life Pictures)

Andrea Abarca, (C) leads an aerobics class in Los Guidos de Desamparados July 23, 2015. More than 300 women participated in a physical health program organized by Abarca, which aims to combat obesity and sedentary behavior in poor women living in a slum. The National Nutrition Survey shows that the Costa Rican population has 62.4 percent of adult men who are obese, while among women the percentage was 77.3, according to local media. (Photo by Juan Carlos Ulate/Reuters)

“SuperSized Heroes” is an interactive website created by the Pure Blue web design agency for Desirable Body showing how famous superheroes would look if they became obese. You can feed the superheroes large quantities of chips and watch as they grow.

Michiko Ohashi (C), wearing a costume decorated with snacks, performs with other members of pop group Pottya at a fan meeting celebrating her birthday in Tokyo, Japan, October 16, 2016. Competition is cutthroat among Japan's thousands of pop idol wannabes, but a unique concept is winning fame for a band of “chubby” girls deploying their cheeky cuteness to combat prejudices against obesity. (Photo by Kim Kyung-Hoon/Reuters)

Photographer Gregg Segal travelled the world to document children and the food they eat in a week. Partly inspired by the increasing problems of childhood obesity, he tracked traditional regional diets as yet unaffected by globalisation, and ironically, found that the healthiest diets were often eaten by the least well off. (Photo by Gregg Segal/The Guardian)

Contestant Emilce Lezcano, center, prepares for the evening gown portion of the “Miss Gordita” beauty contest in Asuncion, Paraguay, Saturday, April 25, 2015. In their elegant evening gowns and elaborate hair styles, the contestants defy the conventional idea that only skinny women can be beautiful. (Photo by Jorge Saenz/AP Photo)

Jimmy Arnold, an overweight boy from Rochester, bites into a cake. (Photo by Reg Birkett/Keystone/Getty Images). 14th April 1951

Restive woman driving. (Photo by Cultura Creative (RF)/Alamy Stock Photo)