A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

Indigenous Q'eqchi girls practice taekwondo with their teacher, Danny Coy, on a dirt court in the middle of the village in Tipulcan village, San Pedro Carcha, Guatemala, on 25 November 2019 (issued 27 November 2019). Tipulcan village girls learn taekwondo to combat sexist violence and harassment they have suffered in their community in northern Guatemala. (Photo by Esteban Biba/EPA/EFE)

A woman poses by “Leaf Spirit” by Simon Gudgeon at the FORM 24 show at Sculpture by the Lakes, on April 02, 2024 in Dorchester, England. The award-winning sculpture show runs from April 2 to June 1, with works by more than 35 leading contemporary sculptors exhibited throughout 26-acres of lakes, rivers, gardens, and woodlands as well as in the Gallery and The Retreat. FORM includes a series of talks and events to accompany the exhibition, including “Meet the Artist” Q&A sessions with exhibiting sculptors, workshops and demonstrations. (Photo by Finnbarr Webster/Getty Images)

Victoria Falls is a town in the province of Matabeleland North, Zimbabwe. It lies on the southern bank of the Zambezi River at the western end of the Victoria Falls themselves. It is connected by road and railway to Hwange (109 km away) and Bulawayo (440 km away), both to the south-east.