A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A girl attends Friday prayers in front of an army tank in Tahrir Square in Cairo February 18, 2011. Five years ago thousands of protesters took to the streets demanding the end of the 30-year reign of President Mubarak as Egypt became the second country to join the Arab Spring. After weeks of clashes, strikes and protests across Egypt, Mubarak resigned on February 11, 2011. (Photo by Suhaib Salem/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A squid in the Red Sea. Underwater photographer Andrey Nekrasov, 42, photographed bigfin reef squid in the pitch black Red Sea putting on an extraordinary light show when the sun goes down. (Photo by Andrey Nekrasov/Medavia/ABACAPress)

An artiste leads a bear as a child sits on it during the first day of a fair organized by GUM departmental store for the upcoming Christmas and New Year celebrations at Moscow's Red Square, November 29, 2014. (Photo by Maxim Zmeyev/Reuters)

Bella Hadid smiles as she picks up a camera battery which a photographer dropped on the red carpet, before giving it back as she attends the “Ismael's Ghosts (Les Fantomes d'Ismael)” screening and Opening Gala during the 70th annual Cannes Film Festival at Palais des Festivals on May 17, 2017 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

Taylor Swift attends the 2018 American Music Awards at Microsoft Theater on October 9, 2018 in Los Angeles, California. (Photo by Jon Kopaloff/FilmMagic)