A staff member of Sony Computer Entertainment tries out PlayStation 4's virtual reality headset Project Morpheus at its booth in Tokyo Game Show 2014 in Makuhari, east of Tokyo September 18, 2014. (Photo by Yuya Shino/Reuters)

Guests have breakfast as another guest climbs to gather at the Skylodge Adventure Suites in the Sacred Valley in Cuzco, Peru, August 14, 2015. Tourists taking on an arduous climb up the steep cliff face of Peru's Sacred Valley are being rewarded for their efforts by being able to spend the night in transparent mountaintop sleeping pods at the “Skylodge Adventure Suites”. To reach the pods, visitors need to climb 400 metres of via ferrata (a steel cable and rungs) up the valley side or hike an intrepid trail through zip lines. (Photo by Pilar Olivares/Reuters)

Bo, a 55-day-old baby Echidna known as a puggle, rests in the hands of vet nurse Annabelle Sehlmeier at Taronga Zoo in Sydney November 1, 2012. The puggle was brought to the zoo after it being found by itself on a walking track north of Sydney and will be fed by hand until it is weaned at about six months of age. (Photo by Tim Wimborne/Reuters)

A woman wears VR glasses while the projection mapping is cast on table and walls during its media preview at “TREE BY NAKED, yoyogi park” restaurant in Tokyo, Japan on July 19, 2018. This restaurant incorporates virtual reality, projection mapping, and music to enhance diners' enjoyment of their food. (Photo by Kim Kyung-Hoon/Reuters)

Pablo Holcer tests out a VR system made by Neurable that allows the user to control with their thoughts as the EEG headset interprets thoughts into actions in the VR environment at SIGGRAPH 2017 in Los Angeles, California, July 31, 2017. (Photo by Mike Blake/Reuters)

Members of Japan's idol group “Virtual Currency Girls” wearing cryptocurrency-themed masks perform in their debut stage in Tokyo, Japan, January 12, 2018. Japanese female idols have teamed up to form the ‘Virtual Currency Girls’ group to promote the knowledge of cryptocurrencies through entertainment. Each of its 8 members represents a cryptocurrency: bitcoin cash, bitcoin, ether, neo, nem, ripple, mona, and cardano. (Photo by Kim Kyung-Hoon/Reuters)

These new virtual stores are built by european mega grocery kings Tesco for their South Korean Home Plus supermarkets. So far virtual shopping has been a hit with customers, according to Technologyreview: “The virtual grocery store has been a hit among more 10,287 customers, with Home Plus reporting a 130 percent increase in online sales”.