“The UMO 24 Karat Gold Facial uses 24-karat gold and Gamma PGA, a potent hydrating compound, to lighten, brighten, hydrate and tone aging skin:

• Lifts and Firms: Gold slows down collagen depletion and the breakdown of Elastin to prevent sagging skin. It stimulates cellular growth of the basal layer to regenerate healthy, firm skin cells and provide a tightening effect.
• Reduces the Appearance of Fine Lines and Wrinkles: Delivered with the Gamma PGA, this superior hydrating formula locks in moisture for softer, suppler skin.
• Reduces the Appearance of Sun Damage and Age Spots: Since 1929, Gold has been successfully used to treat rheumatoid arthritis by reducing inflammation. Gold's anti-inflammatory properties also decrease skin inflammation, thereby slowing down melanin secretion and reducing age spots.
• Eradicates Free Radicals: Gold fights off damaging free radicals to help prevent premature aging of the skin.” – Medica.bz.

Photos: A woman receives UMO Inc.'s “Gold Facial Treatment” as she is covered with sheets of 24-carat gold, said to be effective for anti-aging care, during the Beautyworld Japan Exhibition on May 8, 2007 in Tokyo, Japan. (Photo by Junko Kimura/Getty Images)