To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Volunteers carry an idol of the Hindu elephant god Ganesh, the deity of prosperity, in a pond for its immersion during the ten-day-long Ganesh Chaturthi festival in Mumbai, India, September 18, 2015. During the festival, the idols will be taken through the streets in a procession accompanied by dancing and singing, and will be immersed in a river or the sea in accordance with the Hindu faith. (Photo by Shailesh Andrade/Reuters)

Ukrainians swim in an ice hole as part of the celebration of the Epiphany in Kiev, Ukraine, Monday, January 19, 2015. Orthodox believers celebrate the holiday of the Epiphany on Jan. 19, and traditionally bathe in holes cut through thick ice on rivers and ponds to cleanse themselves with water deemed holy for the day. (Photo by Sergei Chuzavkov/AP Photo)